Our mission has always been to contribute to a better and cleaner world. For more than 30 years we have been working to promote a series of actions that will help lighten the footprint we leave on the planet in our daily work.


Concerned about the footprint we leave on the planet day after day, we look for more friendly practices for the environment.

  • Energy use optimization.
  • Reuse of commodities and packaging material.
  • Zero waste policy.
  • Integration of biodegradable and non-polluting products to our brands.
  • Cruelty free products.
  • PETA Latino recognition.


We are a Mexican company that is committed to the development of our people.

  • We are a company that is free of child labor.
  • We are in the process of becoming certified as a Socially Responsible Company.
  • We have manufacturing best practices.
  • We support women heads of household. Around 70% of our workforce is made up of women.
  • 50% of executive positions are filled by women.
  • Zero discrimination.
  • Support for CADI [Child Development Center] Social Development programs.